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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
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Pestel, Grand'Anse, a commune in Haïti Pestèl City , the principal town of Pestèl commune PEST analysis , a schematic for engaging in macro-environmental analysis and research
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...
PESTLE analysis. Add languages ... Upload file; Permanent link; Page information; Cite this page; Get shortened URL; Download QR code; Print/export Download as PDF ...
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For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the ...
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