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  2. Organizational storytelling - Wikipedia

    en.wikipedia.org/wiki/Organizational_storytelling

    Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "

  3. Narrative paradigm - Wikipedia

    en.wikipedia.org/wiki/Narrative_paradigm

    Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...

  4. Storytelling - Wikipedia

    en.wikipedia.org/wiki/Storytelling

    Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...

  5. Narrative communication - Wikipedia

    en.wikipedia.org/wiki/Narrative_Communication

    Narrative communication is a way of communicating through telling stories. Narratives can be defined as a symbolic representations of cohesive and coherent events with an identifiable structure, which are bounded in space and time and contain implicit or explicit messages about the topics being addressed. [1]

  6. Digital storytelling - Wikipedia

    en.wikipedia.org/wiki/Digital_storytelling

    Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8] They are thought to have educational, democratizing [9] and ...

  7. Oral storytelling - Wikipedia

    en.wikipedia.org/wiki/Oral_storytelling

    It is likely that oral storytelling has existed as long as human language. Storytelling fulfills the need to cast personal experiences in narrative form. Storytelling is evident in ancient cultures such as the Australian Aboriginals. Community storytelling offered the security of explanation—how life and its many forms began and why things ...

  8. Varieties of criticism - Wikipedia

    en.wikipedia.org/wiki/Varieties_of_criticism

    An aesthetic critic however does not simply say "it's beautiful" or "it's ugly." Instead, the aim is to explain the meaning of a work of art, why something is beautiful or ugly, or how the meaning of a design should be interpreted, the stronger and weaker sides of a cultural object, etc. For this purpose, aesthetic critics have a toolkit of ...

  9. Narrative environment - Wikipedia

    en.wikipedia.org/wiki/Narrative_environment

    A narrative environment is a space, whether physical or virtual, in which stories can unfold. A virtual narrative environment might be the narrative framework in which game play can proceed. A physical narrative environment might be an exhibition area within a museum, or a foyer of a retail space, or the public spaces around a building ...