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Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
In 2000, they offered Bryant a consulting agreement and he again resigned from Mattel. In 2001, Bryant's Bratz doll line was released by MGA Entertainment. [2] Bryant was also credited as a character writer on various Bratz projects including Bratz 4 Real, Bratz: Passion 4 Fashion - Diamondz, and Bratz the Video: Starrin' & Stylin'.
The jury in the case determined that Carter Bryant, creator of the Bratz doll line, had violated his exclusivity contract and had designed the dolls while he was still working at Mattel. Mattel was awarded $100 million US in damages, far less than the $1 billion they were seeking.
MGA Entertainment, maker of the popular line of Bratz dolls, threw another punch at Mattel (MAT) this week in their long-running fight, alleging the owner of Barbie has engaged in a long-standing ...
In 2005, Bratz sales totaled $800 million well ahead of their main rival, Barbie with $445 million in sales. [2] In 2004, Mattel sued MGA alleging that the designer of the Bratz doll had developed the concept while working for Mattel and that MGA had paid Mattel employees to work on MGA projects.
Here come the Bratz! It might have been the summer of Barbie, but the Mattel brand won’t stand alone in its resurgence in pop culture during “the year of the doll,” according to Jasmin ...
In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls. [122] In December 2006, Mattel sued MGA Entertainment for $1 billion, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the ...
In the wake of the record-breaking Barbie movie, Bratz are mounting a comeback, and they’re recruiting Kylie Jenner to do it. In the wake of the record-breaking Barbie movie, Bratz are mounting ...