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Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a ...
The company said it will team up with Trade Desk , Google Display & Video 360, and ad-tech firm Magnite who will join Microsoft to accelerate automated ad buying. Netflix's ad-tier plan costs $6. ...
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.
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The ads plan now accounts for over 40% of all Netflix sign-ups in markets where it's offered. ... over 70% of Netflix’s ad-supported members watch for more than 10 hours a month — 15 ...
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At the company's virtual upfronts presentation on Wednesday, the streamer revealed its ad-based plan, dubbed "Basic with Ads ," has 5 million global monthly active users, or MAUs, a metric that ...