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Terminology Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production such as handwriting and drawing in that it is a fixed set of alphanumeric characters with specific ...
In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical (typesetting, type design, and typefaces) and manual (handwriting and calligraphy). Typographical elements may appear in a wide variety of situations, including: Documents; Presentations
Anatomy of a Devanagari typeface. Typeface anatomy describes the graphic elements that make up letters in a typeface. [1] [2] Typefaces are born from the struggle between rules and results. Squeezing a square about 1% helps it look more like a square; to appear the same height as a square, a circle must be measurably taller.
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1] [2] It expanded on and formalized the modernist typographic innovations of the 1920s that ...
Before the term "sans-serif" became standard in English typography, a number of other terms had been used. One of these terms for sans-serif was "grotesque", often used in Europe, and "gothic", which is still used in East Asian typography and sometimes seen in typeface names like News Gothic, Highway Gothic, Franklin Gothic or Trade Gothic.
Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.
Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. [3] [4] [5] Gotham has a relatively broad design with a ...