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One of BOSS's key differentiators was the free use of BOSS as a white label, no ads required service. By using Yahoo's search engine, which has had millions in R&D invested in it in the years since Yahoo boomed in the 1990s, web developers were able to get much higher quality results than if they built their own search engine. On August 17 ...
A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. [2] Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to integrate its reviews and user-contributed photos into Yahoo! Search (as Bing had previously done). [10]
Yahoo! Query Language (YQL) is an SQL-like query language created by Yahoo! as part of their Developer Network. YQL is designed to retrieve and manipulate data from APIs through a single Web interface, thus allowing mashups that enable developers to create their own applications [1] using Yahoo! Pipes online tool.
Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
The YUI Library project at Yahoo! was founded by Thomas Sha and sponsored internally by Yahoo! co-founder Jerry Yang; its principal architects have been Sha, Adam Moore, and Matt Sweeney. The library's developers maintain the YUIBlog; the YUI community discusses the library and its implementations in its community forum.
An application programming interface (API) key is a secret unique identifier used to authenticate and authorize a user, developer, or calling program to an API. [ 1 ] [ 2 ] Cloud computing providers such as Google Cloud Platform and Amazon Web Services recommend that API keys only be used to authenticate projects, rather than human users.
Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native.
BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media , [ 1 ] the parent company of Yahoo, in favor of Verizon Media Video SSP [ 2 ] (re-brand of AOL's One Video Platform) after the company merged. [ 3 ]