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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic ... Please help improve this article by adding citations to ...

  3. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links [35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages.

  6. Looker Studio - Wikipedia

    en.wikipedia.org/wiki/Looker_Studio

    Connectors for Google platforms such as Google Analytics or Google Ads are free to use, while others require a subscription from an outside platform. [16] Users are also able to create their own connectors to any "internet accessible data source". Individuals can learn how to do this within Google Codelabs with this step-by-step tutorial. [17]

  7. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analytics is the systematic computational analysis ... Google Analytics is an example of a popular free analytics tool that ... a marketer can improve marketing ...

  8. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  9. Google APIs - Wikipedia

    en.wikipedia.org/wiki/Google_APIs

    The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]

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