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  2. Sephora - Wikipedia

    en.wikipedia.org/wiki/Sephora

    Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection. Its product range includes cosmetics , skincare , fragrance , nail color, beauty tools, body products, and hair care items.

  3. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  4. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.

  6. Sephora says people of color now make up half its leadership ...

    www.aol.com/finance/sephora-says-people-color...

    Sephora appears poised to tap into a financially powerful and loyal buying market. Consumers of color in the U.S. hold nearly $3.9 trillion in purchasing power , with Black Americans alone ...

  7. Category:Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Category:Market_segmentation

    Pages in category "Market segmentation" The following 51 pages are in this category, out of 51 total. This list may not reflect recent changes. ...

  8. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

  9. Market segmentation index - Wikipedia

    en.wikipedia.org/wiki/Market_Segmentation_Index

    The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country. The higher the average unit value (AUV) of the same product sold in the primary market compared to the benchmark market, the greater the degree of monopoly power in that market and therefore higher is the degree of market segmentation, expressed in the following formula: