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The title sponsors of the show were the Birmingham Coca-Cola Bottling Company and Golden Flake Snack Foods. [8] Their slogan was "a great pair, says the Bear," and each episode opened with Bryant and his co-host opening a bag of Golden Flake potato chips and bottles of Coca-Cola.
The first of these games occurred in 1976 when Grambling State defeated Morgan State in the Pioneer Bowl at Korakuen Stadium in Tokyo. [6] After that initial game, a regular season game called the Mirage Bowl (later called the Coca-Cola Classic) was played in Tokyo from 1977 to 1993. [7]
Coca-Cola integrated its jingle, well known from previous Coca-Cola commercials, into the mix, generating a direct association between the remixed song and the brand. New lyrics related to football were added, "let's rejoice in the Beautiful Game", and "see the champions take the field."
The Coca-Cola Classic was a regular season National Collegiate Athletic Association (NCAA) college football game played in Tokyo, Japan, from 1977 to 1993.It was originally sponsored by Mitsubishi and known as the Mirage Bowl, and later sponsored by The Coca-Cola Company and renamed for the soft drink Coca-Cola Classic.
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Mirage Bowl (college football), a series of annual college football games played in Tokyo, Japan, later renamed the Coca-Cola Classic An optical illusion device using a parabolic reflector Topics referred to by the same term
Kim Mulkey is known for her outlandish style, so of course she broke out a Coca-Cola jacket for her outfit against South Carolina. Kim Mulkey's Coca-Cola jacket, outfit draw attention in LSU vs ...
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related to: coca cola football game live radio