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Webtoon Entertainment, the serial comics platform, was founded in South Korea in 2005 by CEO Junkoo Kim, Naver. [16] Since its launch in 2013, WEBTOON has become the most popular mobile app, catering to young adults who enjoy reading comics and webcomic content. [17]
Webtoons (Korean: 웹툰) are a type of episodic digital comics that originated in South Korea usually meant to be read on smartphones.While webtoons were mostly unknown outside of South Korea during their inception, there has been a surge in popularity internationally thanks to the easy online accessibility and variety of free digital comics. [1]