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  2. Foundation vs Concealer, Explained by Makeup Artists (Plus ...

    www.aol.com/foundation-vs-concealer-explained...

    PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc ...

  3. BB cream - Wikipedia

    en.wikipedia.org/wiki/BB_cream

    The cream is promoted as a multi-tasker and all-in-one treatment, but Korean women mostly use it as an alternative to foundation, particularly those with Western formulations that tend to be too heavy for their tastes. The coverage is often mineral-based, and is intended to both cover and treat blemishes such as acne, sun spots, and age spots.

  4. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  5. Concealer - Wikipedia

    en.wikipedia.org/wiki/Concealer

    Liquid concealer. A concealer or color corrector is a type of cosmetic that is used to mask imperfections on the skin. These imperfections can include dark circles under the eyes, blemishes, and hyperpigmentation. Concealer is similar to, and can be used in conjunction with foundation, a lighter cosmetic that is used to even out the skin tone ...

  6. Superdrug - Wikipedia

    en.wikipedia.org/wiki/Superdrug

    Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by AS Watson (Health & Beauty UK) Limited [3] [a] which is part of the A.S. Watson Group. It was acquired as part of the buyout of Kruidvat BV in October 2002.

  7. Thomas Lyle Williams - Wikipedia

    en.wikipedia.org/wiki/Thomas_Lyle_Williams

    In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

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