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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. [1] A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and ...

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

  5. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Therefore, keeping tabs on industry competitors is vital for devising robust marketing plans. Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  6. Brick-and-mortar banks vs. online banks: Pros and cons - AOL

    www.aol.com/finance/brick-mortar-banks-vs-online...

    As you compare different places to open your next checking or savings account, read on to learn about the pros and cons of brick-and-mortar banks vs. online-only institutions. Brick-and-mortar banks

  7. 3 Pros and 3 Cons of Stashing Your Paycheck in an Online Bank ...

    www.aol.com/finance/3-pros-3-cons-stashing...

    This article originally appeared on GOBankingRates.com: 3 Pros and 3 Cons of Stashing Your Paycheck in an Online Bank, According to Rachel Cruze. Show comments. Advertisement. Advertisement.

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