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Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Wall, J.K. (13 November 2006), Sports-marketing company's owner races 24/7 to pass his competition, Washington: McClatchy-Tribune Business News, p. 1; Schoettle, Anthony (30 October 2006), "Local motorsports marketing firm puckers up", Indianapolis Business Journal, vol. 27, no. 34, Indianapolis, p. A10
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
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