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A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1]
If a celebrity endorser is caught up in a scandal, negative perceptions of the celebrity among consumers can be transferred to the brand, One of the largest profile celebrity endorsement scandals of recent history was the infidelity scandal of Tiger Woods in 2009, at the time, Woods was a brand ambassador for Nike Golf apparel and footwear.
If a person apparently has made a commercial endorsement, it should be reported only in the past tense, as occurring "as of" a stated date, or by using another formulation to similar effect, as the person may have a legal right of publicity limiting use of their likeness in advertising or for trade and the endorsement may no longer be true and ...
Kardashian, whose KKW Beauty brand has produced more than a few record-breaking product launches over the past year or so, is selective about what she chooses to promote on her far-reaching ...
BTS have maintained numerous global endorsement deals in various industries throughout their career. Partnered with Puma since 2015, BTS initially promoted its sportswear as Puma Korea's brand ambassadors before expanding to become global ambassadors in 2018 [204] [205] and promoting the remix of Puma's "Turin" and "Sportstyle" line worldwide.
LaMelo Ball is the first to sign an endorsement deal outside of the Big Baller Brand, the company made famous by his father LaVar and his brother, and New Orleans Pelicans point guard Lonzo Ball.
Scent / brand Celebrity Occupation(s) Label Prod. period Notes Ref. Eilish: Billie Eilish: Singer Billie Eilish Fragrances 2021–present [65] Eilish no. 2: 2022–present [66] Eilish no. 3: 2023–present [67] Carmen Electra: Carmen Electra: Actress LR 2007–present [68] E: Princess Elizabeth of Yugoslavia: Monarch HRH Princess Elizabeth 2002 ...
A real brand logo may be hidden or replaced with fictional brand names in a production, either to imitate, satirize or differentiate the product from a real corporate brand. [31] Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the ...