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Marketing communication platforms personalizes and expends marketing contents in an automated fashion based on the profile of the recipients. [ 16 ] A platform functions as a similar principle in marketing communications, providing awareness and information about a specific brand or product. [ 21 ]
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
Traditional information sharing referred to one-to-one exchanges of data between a sender and receiver. Online information sharing gives useful data to businesses for future strategies based on online sharing. [4] These information exchanges are implemented via dozens of open and proprietary protocols, message, and file
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today. [ citation needed ] In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer ...
Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. [4] Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and ...
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties. A main ...
Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved ...