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The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. [7] [8] In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt [lɑjˀ ˈkʌt], [9] [10] which means "play well". [11] In 1947, Lego expanded to begin producing ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Where Technic was mechanically accurate, Model Team was visually and stylistically accurate. The Lego Group became one of the top 10 toy companies that year; it was the only toy company in Europe to be among the top 10. Also, that year, Lego land Billund reached more than one million visitors for the first time in its history.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
A sales company for Lego is built in Hohenwestedt, Germany. 1957: Godtfred Kirk Christiansen is appointed managing director. First Lego flags, lights, and windows. 1958: The Lego brick design is improved to allow better versatility and "locking" ability. Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company.
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
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