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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu of Beaulieu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
The same Q4 marking is also used on some new Maserati all wheel drive variants. In 2016 Volkswagen's Audi made trademark swap with FCA, so that Q4 badge can now be used in Audi cars. [6] The Quadrifoglio Oro logo of an Alfa 33. More recently the quadrifoglio badge was revived on the 2007 Alfa Romeo 8C Competizione and Spider eight-cylinder ...
The Great Depression put many luxury car manufacturers out of business; others would hold on before going defunct during the postwar era. [citation needed] [44] [45] 1969 Cadillac Fleetwood Eldorado coupe. From 1946 until the late 1990s, Cadillac was the top-selling brand of luxury cars in the U.S., while Lincoln was second. [46]
The logo of the luxury carmaker Ferrari is the Prancing Horse (Italian: Cavallino Rampante, lit. 'little prancing horse'), a prancing black horse on a yellow background. The design was created by Francesco Baracca , an Italian flying ace during World War I , as a symbol to be displayed on his aeroplane; the Baracca family later permitted Enzo ...
Bentley marked its 60 years of production at the Crewe factory with a special Diamond Series Arnage model in 2006. 60 cars were planned, the majority for the United States, with diamond wood inlays, diamond quilted leather seats, a stainless steel front bumper, special 19 inch alloy wheels, and Union Jack badges on the front wings.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Logo of Hongqi, handwritten by Mao Zedong in 1958. While the name has endured, the vehicles that bear the brand have varied significantly. Originally a dignitary's car, [3] the brand's later vehicles have ranged from serving as taxis [4] to low-end business sedans; [5] during the 60th anniversary of the People's Republic of China parade, the brand returned to its roots by carrying party leaders.