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The Radio Advertising Bureau (RAB) defines an endorsement as: "where the station or personality "endorses" the advertiser's product or service, usually "live" on-air." [25] Produced spots appear to be more common. A spot is 'produced' if the radio station or an advertising agency record it for the client. [26]
Individuals, foundations, and non-profit donors may underwrite programming without the need for an underwriting informational advertising contract. PBS and CPB rules permit underwriting commercial use for broadcast stations with certain speech limits that are only required of broadcast stations because of the nature of the non-profit license.
JSAs are counted toward ownership caps for television and radio stations. [1] [2] In Canada, local marketing agreements between domestic stations require the consent of the Canadian Radio-television and Telecommunications Commission (CRTC), although Rogers Media has used a similar arrangement to control a U.S.-based radio station in a border ...
Stations which carry a network's programming by method of affiliation maintain a contractual agreement, which may allow the network to dictate certain requirements that a station must agree to as part of the contract (such as programming clearances, local programming quotas or reverse compensation of a share of a station's retransmission consent revenue to the network).
Radio stations pay fees to licensing bodies for nonexclusive rights to broadcast music. Radio stations and businesses typically pay a flat rate once a year, called a blanket license, which can vary based on the size of the audience, value of the advertising revenues, and amount and nature of music usage. As part of the license contract a radio ...
Radio broadcasting originally began without paid commercials. As time went on, however, advertisements seemed less objectionable to both the public and government regulators and became more common. While commercial broadcasting was unexpected in radio, in television it was planned due to commercial radio's success.
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. [1] The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. [2]
Common examples are religious and political programs and talk-show-format programs similar to infomercial on television. Others are hobby programs or vanity programs paid for by the host and/or their supporters, and may be intended to promote the host's personality, for instance in preparation for a political campaign, or to promote a product, service or business that the host is closely ...