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The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Some believe media integrity to be at risk when ownership of the media market is concentrated. Media integrity refers to the ability of a media outlet to serve the public interest and democratic process, making it resilient to institutional corruption within the media system, economy of influence, conflicting dependence and political clientelism.
Their Marxist critique of market-driven media was critical of its atomizing and leveling effects. The Frankfurt school also lamented the effects of the "culture industry" on the production and appreciation of art. For example, in A Social Critique of Radio Music, Adorno asserts:
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
Media context studies refers to the group of studies investigating “how and which media context variables influence the effects of the advertisements embedded in the context“. Media researchers found that media context affects ad recall, [2] ad recognition, [3] level and nature of ad processing, [4] ad attitude and ad cognitions, [5] brand ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...