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An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau ) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers.
Native advertising, also called sponsored content, [1] [2] partner content, [3] and branded journalism, [3] is a type of paid [3] [4] advertising that appears in the style and format of the content near the advertisement's placement. [5]
Some commercial organizations meet Wikipedia notability guidelines but care must be taken in determining whether they are truly notable and whether the article is an attempt to use Wikipedia for free advertising. Wikipedia editors should not create articles on commercial organizations for the purpose of overtly or covertly advertising a company.
Part of a series on: Internet marketing; Search engine optimization; Local search engine optimisation; Social media marketing; Email marketing; Referral marketing
In the 1960s and 1970s, English agencies began to realize the overseas opportunities associated with globalization. [6] Expanding overseas gives potential to wider markets. In the early 21st century, management consulting firms such as PwC Digital and Deloitte Digital began competing with ad agencies by emphasizing data analytics .
This page was last edited on 12 November 2023, at 08:11 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
An advertorial commissioned by the company - an advert written in the style of a features article - has become well known in Britain and other English-speaking countries for running unchanged for many years.