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Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region.It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalisation and localisation.
An example of a company succeeding in creating new products for their emerging market is McDonald's new rice meals in India and China. [28] This shows that McDonald's has done research on and understands their new market's requirements for a successful takeaway food. This however can be very costly and time-consuming. [28]
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Once properly internationalized, software can rely on more decentralized models for localization: free and open source software usually rely on self-localization by end-users and volunteers, sometimes organized in teams. [19] The GNOME project, for example, has volunteer translation teams for over 100 languages. [20]
Website localization is the process of adapting an existing website to local language and culture in the target market. [1] It is the process of adapting a website into a different linguistic and cultural context [2] — involving much more than the simple translation of text. This modification process must reflect specific language and ...
Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market [8]. Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene ...
A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions. Production, marketing, and R&D activities tend to be established in each major national market where business is done.
Domestication is the strategy of making text closely conform to the culture of the language being translated to, which may involve the loss of information from the source text. Foreignization is the strategy of retaining information from the source text, and involves deliberately breaking the conventions of the target language to preserve its ...
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