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  3. Rebate (marketing) - Wikipedia

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    Rebates have also been seen to have negative effects on the sales of products and services, having the potential to decrease a consumer's perceived quality of a product. From a study in 2009, collected data indicated that there was no increase in a consumer's willingness to pay for a product or service when there was a rebate available. However ...

  4. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1 ] or by retailers, to be used in retail stores as a part of sales promotions .

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  6. Discounts and allowances - Wikipedia

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    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

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  9. Zero-coupon bonds: What they are, pros and cons, tips to invest

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    Zero-coupon bonds can be sold before maturity, though, if there’s sufficient market liquidity. This liquidity can provide potential flexibility despite the long-term timeline for zero-coupon ...

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