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Max Azria founded BCBGMAXAZRIA in the '80s and acquired French fashion brand Hervé Léger in the '90s.
Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...
What struck us about this collection was its wearability, compared to the design house's collections from seasons past (i.e. the bold, boxy patchwork styles we saw at BCBG's Spring/Summer 2016 ...
As with those groups, the BCBG subculture drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
At her request, the final design had the similar sweetheart neckline used for the Queen's wedding dress in 1947, with a fuller, heavy silk skirt embellished with varied embroideries, including the depiction of the national botanical emblems of the United Kingdom and Commonwealth countries, echoing earlier Coronation dresses. The complicated ...
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