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WeatherTech Digital Fit floor mat (right) compared to a 2009 Subaru Impreza WRX STI floor mat (left). MacNeil's design is intended to collect dirt better than standard mats. WeatherTech was founded in 1989 by current CEO David MacNeil, who did not appreciate the quality of vehicle floor mats as they did not well-contain dirt and were not easy ...
Vehicle mats, also known as "automobile floor mats", are designed to protect a vehicle's floor from dirt, wear, and salt corrosion. One major use of a vehicle mat is to keep the car looking clean. Most mats can be easily removed for cleaning and then replaced. Some require fixation points to ensure they remain fixed in position. Mats are ...
The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is considered the pinnacle of sports car racing in North America, attracting top-tier ...
The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
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In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement.
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