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Villy Custom is an American lifestyle brand specializing in a luxury custom fashion designed cruiser bicycles for adults. [1] Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer, and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. [2]
Founded by Tony Ellsworth in 1991, they produced a wide range of handmade bicycles made in the U.S.: mountain, road, beach cruisers, BMX, and fat bikes. The brand has gone through four ownership changes since 2014, and now focus on producing high-quality mountain bikes specifically in the genres of XC, trail, and enduro. [2]
Schwinn AeroCycle in Longmont Museum & Cultural Center 1950s Huffy Radio Bicycle Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling.
Seven years later in 1960, Huffman was the third largest bike manufacturer in the United States. [3] Popular models produced during the heyday of the Huffy Corporation included the RadioBike, which had an electron-tube radio in the tank; [7] the Scout, a 10-speed road bicycle; the Dragster, a so-called "wheelie bike"; and the Sigma, a BMX bike.
Classic Electra headbadge. At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive", [5] Bänziger decided there was a market niche for a stylish, affordable cruiser ...
With their aging product line, Schwinn failed to dominate the huge sport bike boom of 1971–1975, which saw millions of 10-speed bicycles sold to new cyclists. [8] Schwinn did allow some dealers to sell imported road racing bikes, and by 1973 was using the Schwinn name on the Le Tour , a Japanese-made low-cost sport/touring 10-speed bicycle.
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