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Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States.Its namesake beer, Schlitz (/ ˈ ʃ l ɪ t s /), was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". [1]
Old Milwaukee Beer was first brewed in the 1930s as a value-priced beer by the Joseph Schlitz Brewing Company. [1] In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by Stroh Brewery Company of Detroit. In 2000, Stroh's and all of its beer brands and recipes were acquired by Pabst Brewing Company, where the brand ...
[1] [2] This heritage can be found in its Major League Baseball team, the Milwaukee Brewers, and on beer brands such as Old Milwaukee and Milwaukee's Best. [3] [4] The city's major brewers have included Miller, Pabst, and Schlitz. [5] [6] MillerCoors, the city's largest brewery, produces 10 million barrels of beer a year. [7]
Two famous Blatz/Milwaukee beer marketing slogans were "Blatz—Milwaukee's Finest Beer" and "Blatz—Milwaukee's Favorite Premium Beer". In later years, the brewery described its product as "Draft Brewed Blatz". The two most famous jingles were from the 1950s to early 1970s. One had the words "Kegs, Cans, or Bottles, all taste the same.
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In 2017, the old Gettleman Brewery was given historic designation status by Milwaukee's Historic Preservation Commission. [5] In 2018, through a compromise with the commission, MillerCoors demolished the original brewery, which dated back to the 1850s, but preserved a house from 1856 that was used as an office and lab-testing.
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