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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
In 2002, soft pack 100s were reintroduced using the butterfly design of the 120s. As in the mid-1980s, the 100s were gradually phased out. By July 2010, as per the Family Smoking Prevention and Tobacco Control Act , the words "lights" and "ultralights" were removed.
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
USA Liggett Group: United States [citation needed] USA Gold: ITG Brands: United States [citation needed] Vantage: R. J. Reynolds Tobacco Company: United States [citation needed] Vegas Mild Sampoerna: Indonesia [citation needed] Vogue: British American Tobacco: United Kingdom: 1955; 70 years ago () [citation needed] Viceroy
In the United States, in June 2010, "Medium" and "Lights" were re-branded into "Blue" and "Gold" respectively. On the box, the words "Menthol Box" for shorts and "Menthol Box 100s" for 100s were replaced simply with "Cigarettes." Each variety is sold in 85mm soft packs (king size), 80mm hard packs (box), and 100mm soft and hard packs.
Internal R.J. Reynolds documents described the Salem smoker as self-confident, up-to-date, and as younger adult smokers (18-23) who were characterized as social leaders/catalysts uniquely possessing a sense of humor/wit, spontaneity, warmth and unpretentious style that made them fun and exciting to be with.
The ordinance not only sets a floor price. It prevents smokers and retailers from getting around it by prohibiting price discounts and coupons, which several tobacco companies circulate online to lure customers and reinforce brand loyalty. The minimum price also applies to four-packs of cigars. Distribution of free samples is prohibited.
Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [citation needed] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [1] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers". [2]
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