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The Chicago metropolitan area – also known as "Chicagoland" – is the metropolitan area associated with the city of Chicago, Illinois, and its suburbs. [2] With an estimated population of 9.4 million people, [ 3 ] it is the third largest metropolitan area in the United States [ 4 ] and the region most connected to the city through geographic ...
Empower is an advertising and marketing agency headquartered in Chicago, IL, founded in Cincinnati in 1985 by Mary Beth Price. [1] The agency was acquired in 2023 by CEO Ashlee Clarke. [ 2 ]
CDK Global Inc. is an American multinational corporation based in Austin, Texas, providing data and technology to the automotive, heavy truck, recreation, and heavy equipment industries. [4] [5] The company has 37 locations in 25 countries [6] and its products are sold in over 100 countries, [5] however most of its customers are in the United ...
R.R. Donnelley is an American integrated communications company that provides marketing and business communications, commercial printing, and related services. [2] Its corporate headquarters are located in Chicago, Illinois, United States. In 2007, R.R. Donnelley was the world's largest commercial printer. [3]
R. L. Polk & Company was a provider of business and marketing information to the automotive industry, insurance companies, and related businesses. [1] It was based in Southfield, Michigan with operations in several other countries, including Canada, Germany, the United Kingdom, France, Japan, China and Australia. [ 1 ]
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
JC Whitney is a retailer of aftermarket automotive parts and accessories. as well as an automotive content platform via JCWhitney.com and the JC Whitney print magazine It was acquired by CarParts.com (formerly U.S. Auto Parts Network, Inc.), a publicly traded American online provider of aftermarket auto parts in 2010.
The Data & Marketing Association (DMA), formerly the Direct Marketing Association, [1] is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …" [2]