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In July 2016, Myntra acquired mobile-based content aggregation platform Cubeit, to strengthen and expand its technology team. [29] In July 2016, Myntra acquired their rival Jabong.com to become India's largest fashion platform. [30] In October 2017, Myntra partnered with the Ministry of Textiles to promote the handloom industry. [31] [32]
The Punjabi ghagra (Punjabi: ਘੱਗਰਾ) is a four-piece outfit [1] known as tewar or 'ti-or' which was traditionally worn by Punjabi women throughout the Punjab region with the outfit comprising a head scarf (), kurta or kurti, [2] ghagra (long skirt) and either a suthan (baggy trousers with a tight band around the ankles) or the Punjabi salwar (trousers). [3]
The combination garment is sometimes called salwar kurta, salwar suit, or Punjabi suit. [33] [34] The shalwar-kameez is a widely-worn, [35] [36] and national dress, [37] of Pakistan. When women wear the shalwar-kameez in some regions, they usually wear a long scarf or shawl called a dupatta around the head or neck. [38]
Shalwar kameez [2] [3] (also salwar kameez [4] and less commonly shalwar qameez) [5] [6] is a traditional combination dress worn by men and women in South Asia, [4] [7] and Central Asia. [ 8 ] [ 9 ] Shalwars are trousers which are atypically wide at the waist and narrow to a cuffed bottom.
The salwar kameez has been traditionally worn by the women of the Punjab region and neighbouring areas, including Punjab, Haryana, Himachal Pradesh and Jammu and Kashmir, where the ensemble has been called the Punjabi suit, salwar suit or simply suit. The Punjabi suit also includes the "churidaar" and "kurta" ensemble which is also popular in ...
Salwar was brought in South Asia after the arrival of Muslims in the 13th century. It was first worn by Mughal nobles. The use of the salwar in the Punjab region has been the result of influences from the Middle East, Central Asian Turks [12] and finally, the Afghans. In Punjab, there is a similar but older dress similar to the salwar known as ...
The Patiala Salwar has a close resemblance to the Pathani suit, which has loose layers similar to those of a salwar, and a long, knee-length top known as a kameez. The garment is no longer customarily worn by men, but has classically transformed itself with new cuts and styling into a women's garment.
An anarkali salwar kameez is a type of salwar kameez for women made up of a long frock-style top and features a slim fitted bottom. It varies in length and embroidery such as floor-length and usually ends up at the knees. Anarkali suits owe their name to the legendary Anarkali, a courtesan in the court of Mughal Emperor Akbar.
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