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On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Batteries Plus (stylized as Batteries+, formerly Batteries Plus Bulbs stylized as Batteries+Bulbs) is an American retail chain of 600+ franchise outlets [2] founded in 1988 that sells and recycles [3] [4] [5] batteries of varying size and voltage that provide power to operate consumer electronics, watches, cell phones, digital cameras, automobiles and other devices that require DC power. [6]
National Tire and Battery (NTB) is an American brand of auto service centers. It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
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