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A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. [ 2 ] [ 3 ] The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may ...
With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms." [19] For example, a politician speaking to a Southern United States crowd might incorporate words such as "Y'all" and other colloquialisms to create a perception of belonging.
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A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]
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Anheuser-Busch released a new advertisement on Friday imbued with patriotic imagery amid mounting backlash against its partnership with Dylan Mulvaney.
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.