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  2. Expert-Approved Eyeshadow Hacks for Aging Eyes - AOL

    www.aol.com/best-eyeshadow-hacks-aging-eyes...

    Keep your look crease-free all day long with these simple tricks.

  3. Ask a Beauty Editor: How to Apply Eyeshadow Like a Pro - AOL

    www.aol.com/lifestyle/ask-beauty-editor-apply...

    A foolproof guide, even if you’re a makeup beginner. For premium support please call: 800-290-4726 more ways to reach us

  4. MUA Laura Geller Shares How to ‘Update and Enhance’ Makeup ...

    www.aol.com/lifestyle/mua-laura-geller-shares...

    Makeup pro Laura Geller shares makeup tips and products for womenover 40.” She says it’s “time to update and to enhance, not cover-up.”

  5. Eye shadow - Wikipedia

    en.wikipedia.org/wiki/Eye_shadow

    Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.

  6. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]

  7. Contouring - Wikipedia

    en.wikipedia.org/wiki/Contouring

    While contouring has existed for centuries to some extent, the technique was revolutionized by celebrities, such as Kim Kardashian and makeup artists incorporating it even more into their looks. The trend of contouring has taken over beauty brands by prompting the sale of items meant specifically for contouring and strobing, its lighter ...

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