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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
And the Nancy Reagan defense is, just say no." [1] An early use of the term referred to NCR's takeover defense against AT&T in 1991. [2] The term refers to the "Just Say No" anti-drug campaign of the early 1980s and repeated by former United States First Lady Nancy Reagan advocating abstinence from recreational drug use.
Instead, it provides a comprehensive history of a program whose glory days may be behind it but that left an indelible mark on America—and not just as a target of mockery. DARE to Say No ...
Early in the Reagan term, First Lady Nancy Reagan, with the help of an advertising agency, began her youth-oriented "Just Say No" anti-drug campaign. Propelled by the First Lady's tireless promotional efforts through the 1980s, "Just Say No" entered the American vernacular. Later research found that the campaign had little or no impact on youth ...
[20] It was a "strikingly different tack" from the milder Just Say No campaign championed by previous first lady Nancy Reagan. [9] The ads were often "infused with menace and melodrama." [9] Some spots by a Goodby, Berlin & Silverstein copy team hinted that the earlier Just Say No had been simplistic. [14]
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Candidates use the last days of their campaign to make their final case before the American people. They say the thing you want voters to remember as they’re casting their votes on Election Day.