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  2. Affect theory - Wikipedia

    en.wikipedia.org/wiki/Affect_theory

    The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.

  3. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    It encompasses a wide range of emotional states and can be positive (e.g., happiness, joy, excitement) or negative (e.g., sadness, anger, fear, disgust). Affect is a fundamental aspect of human experience and plays a central role in many psychological theories and studies.

  4. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge ...

  5. Picture superiority effect - Wikipedia

    en.wikipedia.org/wiki/Picture_superiority_effect

    Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.

  6. Affect infusion model - Wikipedia

    en.wikipedia.org/wiki/Affect_infusion_model

    The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations ...

  7. Affect as information hypothesis - Wikipedia

    en.wikipedia.org/wiki/Affect_as_information...

    The affect as information hypothesis emphasises significance of the information that affect communicates, rather than the affective feelings themselves. [2] Affective reactions or 'responses' provide an embodied source of information about 'value' or valence, as well as affective arousal provides an embodied source of information about importance. [2]

  8. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g.

  9. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    For example, people generally like a song more after they have heard it a few times, but many repetitions can reduce this preference. A delay between exposure and the measurement of liking actually tends to increase the strength of the effect. The effect is weaker on children, and for drawings and paintings as compared to other types of stimuli ...