Search results
Results from the WOW.Com Content Network
False advertising is the act of publishing, transmitting, ... Corrective advertising, disclosures, and other informational remedies may also be ordered. Advertisers ...
e. Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...
Counteradvertising is “Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party's advertising.” [1] Counteradvertising is often seen informally on controversial topics like smoking.
The American Marketing Association (AMA) defines advertising as: . The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
Comparative advertising, or combative advertising, is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. [1][2] Also referred to as "knocking copy", it is loosely defined as advertising where "the ...
The aim of post-testing is to provide indicators of how well a given campaign is achieving the desired communications objectives, so that corrective action and fine-tuning can occur during the campaign as well as to evaluate the effectiveness of advertising expenditure in order to provide benchmarks for future advertising programs. [149]
The Children’s Advertising Review Unit ( CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media.
United States v. Philip Morris USA, Inc. [1] was a case in which the United States District Court for the District of Columbia held several major tobacco companies liable for violations of the Racketeer Influenced and Corrupt Organization (RICO) Act [2] by engaging in numerous acts of fraud to further a conspiracy to deceive the American public about nicotine addiction and the health effects ...