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According to Euromonitor International, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. [4] The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world, with a brand value of $16.3 billion. [5] [6]
On June 6, 2016, Qingdao Haier (now Haier Smart Home Company) acquired GE Appliances for $5.6 billion. Under the terms of the sale, Haier has the right to use the GE brand name until 2056. GE Appliances launched a refreshed tagline ("good things, for life") in 2017, [ 14 ] [ 15 ] [ 16 ] a nod to its history with General Electric, which used the ...
Zhang Ruimin was born on January 5, 1949, to a working class family in Qingdao, Shandong; his parents were employed in a local garment factory. [5] As a youth, Zhang joined the Red Guards, visited Mao's birthplace, and attended rallies in Beijing since all schools had been closed, and when the movement was finally disbanded, he was able to avoid being sent down to the countryside.
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Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.