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'Great for any woman...big or small chest': Over 45,000 shoppers give this bra a perfect 5-star rating! 'So comfortable, so soft': Fruit of the Loom sports bras are on sale, 3 for $10! Skip to ...
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Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
Farley served as president, CEO, and majority shareholder for 15 years. Fruit of the Loom's sales revenue rose from approximately US$500 million at the time of NWI's purchase (equivalent to $1.42 billion in 2023) to roughly US$2.5 billion nearly 15 years later (equivalent to $4.42 billion in 2023), about a three-fold increase after inflation.
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The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
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