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  2. Local loop - Wikipedia

    en.wikipedia.org/wiki/Local_loop

    Local Loop. In telephony, the local loop (also referred to as the local tail, subscriber line, or in the aggregate as the last mile) is the physical link or circuit that connects from the demarcation point of the customer premises to the edge of the common carrier or telecommunications service provider's network.

  3. Checkout divider - Wikipedia

    en.wikipedia.org/wiki/Checkout_divider

    A checkout divider is a small sign or bar meant for placement between items on a conveyor belt at a checkout in a supermarket or other retail store. Its purpose is to separate one customer's items from another customer's. [1] Checkout dividers are usually next to the conveyor belt on the side where the cashier is sitting or standing

  4. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...

  5. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially increase brand awareness, referrals and, ultimately, revenue.

  6. Customer benefit package - Wikipedia

    en.wikipedia.org/wiki/Customer_Benefit_Package

    A combination of a primary product with additional goods and services defines the total product to the customer. [1] In other words, a CBP is a combination of services and goods that adds value to the primary product acquired by the customer. The primary product is the "core" offering that attracts customers and satisfies their basic needs ...

  7. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]

  8. Line of business - Wikipedia

    en.wikipedia.org/wiki/Line_of_business

    Line of business (LOB) is a general term which refers to a product or a set of related products that serve a particular customer transaction or business need. In some industry sectors , like insurance , "line of business" also has a regulatory and accounting definition to meet a statutory set of insurance policies.

  9. Leased line - Wikipedia

    en.wikipedia.org/wiki/Leased_line

    Leased line services (or private line services) became digital in the 1970s with the conversion of the Bell backbone network from analog to digital circuits. This allowed AT&T to offer Dataphone Digital Services (later re-branded digital data services) that started the deployment of ISDN and T1 lines to customer premises to connect.

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