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DeSoto (sometimes De Soto) was an American automobile brand that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
The DeSoto Series S-10 is an automobile produced by DeSoto from 1942 through to the 1952 model year. [4] While in production, the Series S-10, which was sold with the trim package DeLuxe, was DeSoto's entry-level car, and was offered primarily as two-door and four-door sedans while the Custom offered upscale interiors and appearance including a 7-passenger sedan [2] and the extended-wheelbase ...
The Fireflite was introduced in 1955 as De Soto's top trim package of the DeSoto Firedome.It was wider and longer than the Firedome and it came equipped with a hemispherical cylinder head, 291 cubic inch displacement (4.8L) V8 engine producing 200 hp when equipped with the 4 barrel carburetor (149 kW) and PowerFlite automatic transmission.
In 1955, Chrysler dropped its 6-cylinder DeSoto Powermaster series and added the topline Fireflite series, pushing the Firedome down to entry level status. Still, the Firedome was not a cheap offering, retaining its V8 engine, but increasing the 276 c.i. displacement to 291 c.i. with a larger bore, a power boost to 185 horsepower, [6] and coming with a host of features and interior upgrades ...
A new straight-6 for Plymouth (PC/PD) and Dodge (DP/DQ) came in production in 1933, known as the "23 in block", featuring a shallow skirt and a head desk length of 580 mm, [clarify] followed by a larger ("25 in block" – 640 mm) variant for Desoto (S3) and Chrysler Royal (C16) in 1937, marking the K-Model end everywhere but in Canada. When ...
Right-hand-drive Plymouth Valiants were assembled and sold in South Africa Branded as the DeSoto Rebel from 1960 and were assembled at the Chrysler plant in Cape Town. The cars followed the U.S. Plymouth and Dodge Dart models and the knock-down kits were sourced from Canada. By 1966 the Valiant was the top selling car in South Africa.
DeSoto fared far worse than Chrysler for 1934. Without any "standard" car to sell, DeSoto's sales numbers plunged. And while the Airflow design looked somewhat sleek on the Chrysler's longer wheelbase, the DeSoto appeared to be short and stubby. Rumors also persisted that the "new-fangled" body was unsafe, which was mostly untrue.