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It was the German counterpart of Art Nouveau. The members of the movement were reacting against the historicism and neo-classicism of the official art and architecture academies. It took its name from the art journal Jugend, founded by the German artist Georg Hirth. It was especially active in the graphic arts and interior decoration. [2]
Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries, but could be ...
1900 Louis Vallet poster. Thanks to Art Nouveau art magazines, fairs and, above all, the many poster competitions, the artists became better known and commissions were received. In 1896, for example, a major exhibition of French and foreign posters was held in Reims, attended by the leading illustrators of the day.
Plakatstil, "poster style" in German, was an early style of poster design that began in the early 20th century, using bold, straight fonts with very simple designs, in contrast to Art Nouveau posters.
The magazine, along with several others that launched more or less concurrently, including Pan, Simplicissimus, Dekorative Kunst ('Decorative Art') and Deutsche Kunst und Dekoration ('German Art and Decoration') [2] collectively roused interest among wealthy industrialists and the aristocracy, which further spread interest in Jugendstil from 2D ...
Poster for Opel automobiles, by Hans Rudi Erdt, (1911). Plakatstil (German for "poster style"), was an early style of poster art that originated in Germany in the 1900s. [1] It was started by Lucian Bernhard of Berlin in 1906. The common characteristics of this style are bold eye-catching lettering with flat colors. [2]
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