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Unconscious bias or implicit bias The underlying attitudes and stereotypes that people unconsciously attribute to another person or group of people that affect how they understand and engage with them. Many researchers suggest that unconscious bias occurs automatically as the brain makes quick judgments based on past experiences and background ...
A critical component of implicit bias training is creating awareness of implicit bias, and some recent evidence has indicated growth in the understanding of implicit biases. [4] Since 1998, the online Implicit-Association Test (IAT) has provided a platform for the general public to assess their implicit biases.
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An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
The implicit association test is a testing method designed by Anthony Greenwald, Debbie McGhee and Jordan Schwartz, and was first introduced in 1998. [2] The IAT measures the associative strength between categories (e.g. Bug, Flower) and attributes (e.g. Bad, Good) by having participants rapidly classify stimuli that represent the categories and attributes of interest on a computer. [3]
The bias can be mitigated by having managers find common ground with the employee, thus priming the manager to see the employee as part of their in-group. [10] Firms can also counter the bias through implicit bias training and by having hiring and promotions be a data and metrics driven process. [11]