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Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. [2]
The move was intended to keep Theory competitive with brands like Alexander Wang and 3.1 Phillip Lim, who were making inroads in the 'contemporary' market with critically acclaimed designer collections. [4] Theysken left Theory in June 2014, after his capsule collection for the company failed to drive significant sales.
In 1997, he teamed with Andrew Rosen to launch the ready-to-wear label Theory. [9] The 2000s saw an expansion of his brand into men's ready-to-wear, accessories, jewelry, footwear and home goods. In 2012, Elie Tahari was a guest judge on the Lifetime television series Project Runway All Stars. [10]
Boys Lie founders Tori Robinson and Leah O’Malley took a risk in 2020 when they decided to nix their failing beauty brand and transition over to apparel. In just a year, their chancy venture has ...
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Olivier Theyskens (Dutch pronunciation: [oːliviˌjeː ˈtɛiskəns]; born January 4, 1977) is a Belgian fashion designer who has worked with major design houses, including Rochas, Nina Ricci and Theory.
Brands Wikipedia:WikiProject Brands Template:WikiProject Brands Brands This article has not yet received a rating on the project's importance scale . Start a discussion about improving the Theory (clothing retailer) page
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