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Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Today, the closest competitor of the Izod brand is the Chaps brand owned by Ralph Lauren Corporation, while the U.S. Polo Assn. brand is also an indirect competitor. On June 23, 2021, it was announced that the Izod brand would be sold to Authentic Brands Group alongside Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August ...
Bernini is a men's fashion company based in Beverly Hills that was popularized in the 1990s and expanded rapidly into multiple stores. [1] [2] The clothing was sold out of a boutique store on Rodeo Drive before adding multiple locations there and elsewhere.
There's some confusion regarding the brand and logo, and business magnate Armand Hammer, who purchased a large share of the company in the 1980s. The shared name is purely coincidental -- although ...
The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [1] As Mad Dog Productions CEO Barry Gottlieb put it, Richmond, Virginia, where he was based, [2] "...was 'the heart of prepdom.' 'First, there were Izod shirts,' he says. 'Then you ...
Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste , who argued that people would confuse the trademark Alligator with their crocodile logo.
The high court upheld rulings from lower tribunals, dismissing Lacoste's lawsuit against Crocodile over the brand logo dispute. "The Court holds that there are pronounced differences between Lacoste’s and Crocodile’s marks, [which make] them distinguishable from one another,” the high court's 16-page ruling stated.