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The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive gestalt. [11] An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes.
The halo effect, also called the halo error, refers to a type of cognitive bias in which we perceive people as better due to their other related traits. [36] A typical halo effect example is the attractiveness stereotype, which refers to ascribing positive qualities to physically attractive people.
The halo effect describes the tendency of an observer to form a generally favorable, unfavorable, or average impression of a specific person, and to allow that general impression to have an exaggerated effect on their judgments of that person along other trait dimensions.
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The halo effect leads you to spend more at Costco on stuff you'd never buy otherwise. We're talking about gold bars (gold ETFs are more liquid), giant flatscreen TVs (buy used ones for dirt cheap ...
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The halo effect can be explained through the application of Gestalt theories to social information processing. [51] [13] The constructive theories of social cognition are applied to the expectations of individuals. They have been perceived in this manner and the person judging the individual is continuing to view them in this positive manner. [13]
The term and concept derive from a series of over-population experiments Calhoun conducted on Norway rats between 1958 and 1962. [1] In the experiments, Calhoun and his researchers created a series of "rat utopias" [ 2 ] – enclosed spaces where rats were given unlimited access to food and water, enabling unfettered population growth.