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Former Tourism Secretary Dick Gordon, under whose tenure the tourism campaign WOW Philippines was used, praised the campaign, calling its slogan "catchy and easy to recall". [12] The Hotel Sales and Marketing Professionals Association had a similar reception. [13]
The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2] The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This ...
It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto ...
The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced, in 2012, with "It's More Fun in the Philippines!". [1] [2]
In November 2010, the Philippine Department of Tourism unveiled a new slogan and logo intended to the aging "WOW Philippines" campaign. The new slogan, "Pilipinas Kay Ganda" (Philippines, So Beautiful!), was scored by critics as being uninteresting and unintelligible to foreigners. [8]
The campaign was misconstrued as a tourism marketing campaign. The Department of Tourism (DOT) on May 11, 2023, clarified that We Give the World Our Best is not the country's tourism campaign. [5] The OPACC released a statement on May 13 clarifying the campaign's goals. [1] [6] In June 2023, the DOT would launch the Love the Philippines tourism ...
This category is for advertising or marketing campaigns, mainly by the Department of Tourism to promote tourism in the Philippines, or certain places in the Philippines. Pages in category "Philippine tourism campaigns"
In June 2023, the Marcos administration's tourism department launched a new branding campaign worth ₱ 49 million; it included a new tourism slogan "Love the Philippines" which replaced the decade-old "It's More Fun in the Philippines". The tourism department contracted a creative agency, DDB Philippines, to produce a campaign video.