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The Padmasali wedding sari is a white sari that has been dyed with turmeric. [1] Gujarati women wear red and white panetar saris. [2] Sari fabric is also traditionally silk. Over time, colour options and fabric choices for Indian brides have expanded. Today fabrics like crêpe, Georgette, tissue, and satin are used.
In Indian culture, the wedding dress of the bride comes from the groom's side as a shagun. Red is considered to be the most auspicious color among Hindus. While the sari is preferred as the bridal dress in South India , West , East India , traditional wear such as the mekhela sador is preferred in North-east India and brides of the North of ...
The prime factors for growth in the industry are the rise of middle class in India, an overall booming economy and use of social media. [21] It is estimated that the cost of an Indian wedding ranges from ₹500,000 and ₹50 million (from US$6,747.14 to US$674,743.50). Indians are likely to spend one-fifth of their total lifetime wealth on a ...
Kim Kardashian and Khloé Kardashian’s trip to India has turned into a major fashion moment. The Kardashians stars stepped out on Friday, July 12, to help kick off billionaire heir Anant Ambani ...
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
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