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Slazenger (/ ˈ s l æ z É™ n dÊ’ É™r /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [54] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [55] which was subsequently sold to Nike. [56] [57] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
This page was last edited on 10 November 2018, at 11:21 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Frasers Group bought Dunlop Slazenger for £40 million in 2004. [16] In December 2016, Sports Direct announced it had agreed to sell the Dunlop brand to Sumitomo Rubber Industries for £112 million ($137.5 million). [17] Sumitomo already owned the rights to the sports as well as the rubber industries brand in most of the world.
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Firetrap's distinctive edgy design inspirations saw it achieve rapid growth in international markets from 2006 - 2008 under the leadership of MD John Gorman, before being sold to Sports Direct. Now owned by Frasers Group (the retail company founded by Mike Ashley ), Firetrap had taken part of the Sports Direct group of global brands such as ...
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