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2. Affiliate tracking software - Wikipedia

   en.wikipedia.org/wiki/Affiliate_tracking_software

   Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks .

3. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Free - $5/month ... $119/month Webtrekk Q3: Webtrekk: Cookies via JavaScript N/A From $202/month Webtrends: Webtrends: Cookies via JavaScript N/A N/A Woopra: iFusion Labs LLC Cookies via JavaScript 1.2 Free - $999+/month Yahoo! Web Analytics: Yahoo! Cookies via JavaScript Not available anymore Free Yandex.Metrica: Yandex: Cookies via JavaScript ...

4. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

6. HubSpot - Wikipedia

   en.wikipedia.org/wiki/HubSpot

   One such tool, the Marketing Grader, assessed and scored website performance. [36] [37] The company introduced a Twitter tracking feature in 2011. [38] [39] In November 2016, HubSpot launched HubSpot Academy, an online training platform that provides various digital marketing training programs and free certifications upon completion. [40]

7. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...