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In 1988, Evans became the market leader in womenswear above a UK size 14. In 1994, the first Evans brochure featured in Good Housekeeping and Prima magazines, consisting of just 12 pages. In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
Administrators of Arcadia have struck a deal with an Australian company to buy its plus-size clothing brand Evans. City Chic will pay £23 million for the 90-year old brand, Deloitte said on ...
How fatphobia influences what fashions are considered 'flattering' — and why plus-size women are tired of being told to 'dress for your figure' Meghan De Maria March 13, 2024 at 8:00 AM
Yes!, a print fashion magazine for plus size women founded and edited by Janice Bhend, launched in 1993. [82] [83] At the time, Yes! was the only print magazine especially for plus size women in Europe. [84] The magazine stopped publishing in 1998 due to a lack of funding.
Women in their 60s and 70s say this $27 eye cream 'works wonders' The knit jacket that shoppers say is better than 'JCrew cardigans' is on sale for $34 See all style
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