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Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom , Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
The sweatshirt, along with the T-shirt, provided a cheap and effective way of disseminating information on a mass scale. The T-shirt slogan fad of the 1970s inevitably translated to sweatshirts. Due to the relative simplicity of customization and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal ...
The company purchased Russell Brands, LLC, effectively taking the former competitor private, in a deal valued at $598.3 million that was completed August 1, 2006. [17] The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [18]
Vintage clothing, khaki chinos, workmen's clothes, sweatshirts, leather coats, and all-denim outfits were also desired among young men. [15] Other trends include printed shirts, zip-up cardigans , western shirts marketed to capitalise on the nostalgia for 1950s fashion , Birkenstocks, [ 20 ] mood rings , [ 39 ] and raincoats . [ 343 ]
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